‘An American Entrepreneur’: New Biography of the ‘Father of the Greeting Card’

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Kirkwood, MO, May 12, 2009 — “When you care enough to send the very best” is a slogan recognized by consumers around the world. “An American Entrepreneur – Mr. Joyce Clyde Hall – Founder of Hallmark Cards Inc.” (published by AuthorHouse), a new biography from Margaret Benedict, chronicles the inspiring, educational story of one of America’s leading entrepreneurs, Mr. Joyce Clyde Hall.

Joyce Clyde (J.C.) Hall was born on Aug. 29, 1891, in David City, Neb., and learned early on the value of hard work. As a young man, Hall held all manner of odd jobs before going into the business of selling postcards with his two brothers, Rollie and Bill. They came across many of the challenges that face young entrepreneurs and tackled them with innovative tactics. Benedict writes:

One design that J.C. identified with was, “When you get to the end of your rope, tie a knot in it, and hang on.” In the years that followed, there were times when it was all he could do to hang on!

(Dear Readers, When you look at the success of such a great company like Hallmark, it is sometimes difficult to understand the hardships that can come with building a business … You might want to interview a business person in your town and ask if he or she has a story about “hanging on” in that business venture.)

Rollie and J.C.’s direct and honest ways of dealing with their dealers continued. Both would give advice about what would sell and what wouldn’t.

Knowing what sells and what doesn’t sell is a small part of what is referred to as product research and J.C. was excellent at it. During those formative years, their recordkeeping was the groundwork for today’s business.

“An American Entrepreneur” is a thrilling tribute to the founder of Hallmark Cards Inc., which has grown to include the Hallmark Channel and Hallmark Hall of Fame. Benedict includes important economic vocabulary and some classroom exercises that further enrich the lessons taught through J.C. Hall’s life.

“An American Entrepreneur – Mr. Joyce Clyde Hall – Founder of Hallmark Cards Inc.” is an ideal supplement to middle school social studies courses, teaching young adults about entrepreneurship and the core concepts of economics.

For more information, please visit: http://www.authortree.com/mbenedict.

Margaret Benedict has a master’s degree in education and she has taught for 34 years. She was selected for the Fulbright Memorial Fund – Master’s Teacher Program in Tokyo, and honored as the District Teacher of the Year in St. Charles, Mo. She now lives in Kirkwood, Mo., with her husband, Jinx.

AuthorHouse is the premier book publisher for emerging, self-published authors. For more information, please visit http://www.authorhouse.com.

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