Column | Can RIM Blackberry BRAND Be Saved? | Jeff Kagan Tech Analyst

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Jeff KAGAN

Tech Analyst

     

My column this week is about RIM Blackberry. It’s advice to help them recover on their brand and their technology.

RIM is at a crossroads.

Yesterday they lead. Since the Apple iPhone and Google Android came on the scene several years ago they have been losing. They have been shrinking.

Whether they will turn the ship around or not is the big question.

The choices they make right now will pave the path for their future growth or failure.

A lot is at stake. Customers, workers, investors and partners hope they can turn the ship around.

Things change quickly. Go from good to bad in the blink of an eye. At the same time they can turn it around again if they make the right choices.

RIM struggles with the same reality as Nokia, and Motorola over the last decade.

If you care whether RIM recovers, read this piece.

http://www.ecommercetimes.com/story/Can-the-Shriveling-BlackBerry-Brand-Be-Saved-73551.html

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These comments may be quoted in news stories.

Please attribute to Jeff Kagan, Tech Analyst with www.jeffKAGAN.com

If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com

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Jeff KAGAN| Tech Analyst w Atlanta based jeffKAGAN.com

Analyst sharing perspective on the changing industry for 25 years

~ Also Columnist, Author, Consultant, Speaker

~ Column http://www.ectnews.com/perl/section/jeff_kagan/

Phone 770-579-5810 Email jeff@jeffKAGAN.com Web www.jeffKAGAN.com

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