C Spire announced an industry first. Augmented Reality Apps to drive consumer engagement. These are Apps that bring their personalized rewards program to life.
I have not tried them, but they sound like customers could really like them.
Customers wave their phones around and catch points that are floating around. Those points can be used for discounts or to purchase things from the C Spire Percs program.
All they do is download an App and play the game. There are real prizes are the Apps give point that can be used to buy things.
Even non customers can get in on the act. This is a great idea and may be a great marketing avenue.
Suzy Hays, Sr VP for brand management and personalization discussed how C Spire is using augmented reality technology and consumer engagement strategies to drive rapid consumer adoption of it’s personalized wireless services and engagement based PERCS rewards program.
C Spire carries the Apple iPhone, but this Percs program does not focus on that. It focuses on building a close relationship with the customer. That is a refreshing change in this industry.
C Spire is taking a refreshing and new approach to reach customers on a personal level, compared to other wireless carriers.
This friendly approach seems to be working for them.
This new loyalty program, launched six months ago seems to be a hit with customers. They have 180,000 members so far. 90% are customers and 10% are non customers. This gives anyone a chance to test the waters before becoming a customer. This soft approach seems to be working well for C Spire.
They are growing their loyalty program by about 1,000 customers per day.
C Spire is engaging with customers. This seems to be helping them exceed their expectations.
C Spire takes a different approach. They have a two way conversation with customers. This is a different model for advertising and marketing. It is a more personal and connected model.
It is interesting to watch this new model unfold. I like the way they are approaching and carving out their space in the marketplace.
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Please attribute to Jeff Kagan, Tech Analyst with www.jeffKAGAN.com
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Jeff KAGAN| Tech Analyst www.jeffKAGAN.com
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