Sprint Nextel is the number three wireless carrier in the US market. That number three place sounds good, but while competitors are growing, Sprint is still struggling. That is a significant difference.
This could be changed of course, but not so far.
Sprint Nextel has struggled over the last decade. Improvements have been made and their future definitely looks brighter than their past, yet things just still are not really cooking compared to Verizon and AT&T.
The question is will Sprint Nextel actually be a competitive player a few years from now at this rate?
They are trying to shut down the Nextel network over the next year. The question is will Nextel customers simply move to Sprint or will they go to a competitor like AT&T and Verizon?
That depends on how brand loyal Nextel customer are. The fact is Nextel customers are loyal to Nextel, but not so much to Sprint.
If Sprint can pull the rabbit out of the hat and keep the majority of Nextel customers things will be much better than if they leave to the competitors. We’ll just have to wait and see what happens.
Sprint Nextel had problems. They have actually corrected so much of what was wrong. They should be showing positive results.
However this looks like a re-make of a similar movie from the 1990′s. Sprint had problems back then too. They corrected the problems then as well.
Today just like in the 1990′s Sprint Nextel simply doesn’t do a good job of letting the marketplace know of their progress and transformation.
When the marketplace doesn’t know about your improvements, they simply don’t do business with you.
Public relations, marketing and advertising are key to breaking through the noise of the industry being created by companies like Verizon and AT&T. And this has always been Sprint Nextel’s weak spot.
Without reaching customers with this important message I am concerned it will take years before Sprint Nextel recovers.
And if it takes too long they may not be able to restart their recovery engines at all.
I like Sprint Nextel. I hope they can recover. They have made remarkable progress. Now they have to let the world know in order for this to matter.
* * * * * * * * * * * * *
These comments may be quoted in news stories. They are being sent by email list and on the web.
Please attribute to Jeff Kagan, Tech Industry Analyst with www.jeffKAGAN.com
If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com
To be added or removed from this list, please send me an email with request.
* * * * * * * * * * * * *
Jeff KAGAN| Tech Industry Analyst www.jeffKAGAN.com
Analyst sharing perspective on the changing industry for 25 years
~ Also Columnist, Author, Consultant, Speaker
~ Column http://www.ectnews.com/perl/section/jeff_kagan/
Phone 770-579-5810 Email jeff@jeffKAGAN.com
Other press releases from Jeff KAGAN Industry Analyst, Columnist and Author
- Apple iPhone Sales Weaker Than Expected | Jeff Kagan Industry Analyst - January 14th, 2013
- Will FACEBOOK Launch Phone This Week? | Jeff Kagan Industry Analyst - January 13th, 2013
- Nokia Not Out of Woods Yet | Jeff Kagan Wireless Analyst - January 10th, 2013
- Why Microsoft Windows 8 Holiday Sales Were Soft, Jeff Kagan Tech Analyst - January 5th, 2013
- Sprint Nextel Acquiring Clearwire for Wireless Data | Jeff Kagan Industry Analyst - December 17th, 2012
Contact InformationJeff KAGAN
Title: Industry Analyst ~ Columnist ~ Wireless Analyst ~ Telecom Industry Analyst
Jeff KAGAN Industry Analyst, Columnist and Author
PO Box 670562
Marietta, GA 30066
Phone: 770 579 5810