When Denys Jones purchased Creative in 1988 he brought a new energy to the company, moving the complete operation under one roof in order to increase efficiency and improve quality control within 18 months. The objective was to achieve excellence in all aspects of the operations and to become one of the best quality furniture sources in North America. In February 2004, Creative Custom acquired one of its major competitors, Guildhall Cabinet shops, which had been in business since 1956. This acquisition added another well-established collection to the existing furniture lines. The combined company's downtown showroom in the heart of Designers' Walk is a thriving influence within the Canadian market.