Pronounced “glitter”, GLTYR ("Give Life To Your Reality") is mobile multimedia marketing made affordable. Creating multimedia ads is critical in giving businesses a competitive edge, but can be costly and time consuming. GLTYR offers an easy-to-use, inexpensive solution with a mobile-only content creation app that lets users create multimedia promotions and messages straight from their phone in minutes and share them instantly with customers, friends and family. GLTYR is an ideal for real estate professionals, schools and small business service providers with limited marketing budgets and technology expertise who want to engage and establish relationships via multimedia messaging. GLTYR is revolutionizing the face of mobile multimedia marketing and content creation.