OUR VISION As a brand driven and destination leader, the Jefferson Convention and Visitors Bureau, Inc (JCVB) is innovative and influential in bringing new visitor business to the Parish tourism/hospitality industry and host communities. OUR MISSION The mission of the Jefferson Convention and Visitors Bureau, Inc (JCVB) is to actively partner with the tourism and hospitality industry by marketing and selling the destination brand experience with resulting additional spending by leisure and group travel visitors leading to enhanced community economic vitality and resident quality of life.