Software development companies have mushroomed in the recent decades especially in India that takes a major chunk of the software development around the world. Need to develop indigenous software to suit a particular area or domain has given rise to increase many times. The increase in need to develop both online and standalone applications in the more developed countries has created a need for software development companies in India and other lesser developing countries. Cheap labor among other reasons promotes software companies in India. Many software development companies in India cater to both product development and application development. Product development has a life cycle process and these products typically have maintenance after they are deployed at the client location. Web applications are not necessarily products. These can be deployed virtually and can be maintained from developer’s location. Client need not move from his seat even to get the development done. Some examples of this type of development are Content Management System (CMS), Ecommerce, Dynamic Websites, Shopping Cart, and Accounts Management and so on. Web application development is a multi-faceted tool for clients in need of making their business work on the Internet. Web application may range from the simplest dynamic contact forms to the entire site being dynamic in functionality. It is the particular requirements of the clients that allow software development companies to decide what type of product of application would leave the client satisfied and ease his work. Search engine optimization (SEO) is another aspect which many software companies prefer to introduce to their clients when it comes to online business. A fully optimized web application can churn huge revenues in a very less time. SEO enhances the visibility of the web pages and increases visitors to the site. This in turn augments the revenue an online business can make. A good web design with user friendly functionality is welcome online. Huge amounts of business data can be integrated that can enable users to use the website effectively. Information can be disseminated very easily in online businesses and this provides them mileage with long term customers.