The new natural way to get Bikini fit for sumer! In England, over 60% of adults are overweight or obese, according to the Department for Health. The cost to the NHS of obesity related health matters is £5bn per year and predicted to double by 2050. Even for those who join slimming clubs and lose weight, 99% of these slimmers will regain the weight they lost! Only 1% of slimmers manage to keep the weight off for more than a year, according to a Datamonitor study. Diets and diet products are sought throughout the year but especially in the summer and the period after Christmas. Diets are enthusiastically started, some weight loss is achieved and then old habits are re-established. Alternatives to slimming clubs are many and varied. Fad diets flicker up for their 15 minutes of fame and then disappear as an A-lister Hollywood actress describes how she continues to look ‘this good’. Gossip magazines adore the images of celebrities whose weight yo-yos wildly and the public is not far behind. So what is the best way to shed some unwanted pounds this summer, in a healthy natural and non invasive way? Until now, there has been no product available on the market that addresses the problem of obesity in a natural way that doesn’t involve calorie counting, omitting food groups or indeed food. The Malory Band is the non-dietary, non-supplement, non-invasive answer. A narrow cord is worn around your middle, providing you with a gentle reminder of when you've had enough to eat. It gives you a state of constant awareness that motivates you to eat more healthily and to eat less. It can be worn 24/7 as its fabric is washable, durable and can even be worn in the shower. The band has a unique button-hole system, allowing it to be made smaller as you lose the inches. You can stop the inches creeping back on by continuing to wear the band - so your weight loss product turns into your weight maintenance programme. Used in conjunction with healthy eating and regular exercise, the Malory Band will make you look and feel better, in time for a glorious summer. The concept has been around for centuries, so this is no gimmick. It’s simply a contemporary twist on an ancient method of watching your waist, and watching your weight. The Malory Band was designed and manufactured in the Cotswolds, and orders are shipped out daily to 131 countries over 6 continents. The world is recognising that perhaps the simplest ideas are the best! More photos and information and case studies available on request NOTE TO EDITORS Find out more about the Malory Band please contact Anna Mavin T: 07768 463 206 Penny Mallory T: 07831 179231 E: malory@maloryband.com www.maloryband.com