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Primarily supported by application sectors:- Analog & Digital TV, Tablet, Digital Cameras & Camcorder, Personal Computers and Video/Audio Equipment -- the Consumer Electronics market to witness a value of US$1.6 trillion by 2018. Geographical analysis shows the highest Compounded Annual Growth Rate (CAGR) of 17.6% is foreseen from Asia-Pacific region during the analysis period 2011-2018. The Middle East is not way behind with a CAGR of 17%, followed by Africa at 16.9%. Japan forecasts to drive with a growth rate of 13.9%. Among the sectors, Analog & Digital TV accounts for nearly 32.3% of the overall market share followed by Personal Computers at 25.5% holding the second position. Global market for Consumer Electronics especially in Tablet will record strong hold over the next 5 years driven by raising demand in fast-growth market in Asian and other emerging countries. Major companies are located in Japan, South Korea and Taiwan region and are dominating the Consumer Electronics Industry Growth.

Packaging is one of the factors critical to product marketing strategy with the key objective of glamorizing product for directing consumers’ attention. Packaging’s key purpose is to protect the content it stores and to enhance the visual and physical properties that make it stand out from the crowd, and connect with consumers as part of the brand experience. There are various types of materials used in packaging and also different types of packaging containers are manufactured and deployed across consumer products industries. ‘Cans’ is one such segment within the consumer packaging industry.

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