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Staying ahead in the world of internet requires a lot of effort, which is well known by the business owners. Irrespective of whether one has an online business or whether one is looking out for ways to reach more customers, the fact remains that the internet is the best means of reaching a very wide customer base. In order to stay ahead in competition and ensure that the standards are met, there are some norms that search engines, the largest source of online traffic, have set for websites. Optimizing one’s website to meet these requirements involves skill, time and a lot of effort.