Julie and Kelsey Murphy, the dynamic mother-daughter duo of Cincinnati-based tech start-up benobe LLC, are off to a roaring start. In 2014, benobe was selected from more than 180 competitors from across the United States to become one of only 10 start-ups accepted into the six-month OCEAN Accelerator Program. Fresh off completion of its OCEAN tenure, benobe successfully met and exceeded its ambitious $40,000 Kickstarter Campaign Goal to help fund their application designed to streamline career education in the United States. Despite the heavily male dominated environment of tech start-up companies, benobe is determined to defy industry expectations by serving as a leading example of female-owned and founded tech start-ups.