We provide inbound and outbound advisory and execution services to product and service providers whose customers and clients are other businesses. Our capabilities include the broadest possible array of strategic and tactical services -- online and off line -- because we know that there is no single path to the heart, mind [and budget] of any customer. The trick is in brewing just the right blend of messages, value, content, programs, media, imagery, and presence to create a brand that engenders preference and credibility, long-term durable customer relationships, and measurable value to our clients. We plan and deliver comprehensive strategies that are tailored to the needs of your organization, and the demands of your marketplace. Launching? There's an old saying that goes something like, "If it's painful, you're not doing it right ..." They were talking about Launches. Really. Whether you're launching a new company, a new division, or a new solution, it shouldn't be painful. At B2B, we are The Novocaine of Launches. Our expertise relieves the tension headaches, the anxiety nausea, and the backache of shouldering all the work yourself. Not only will we prep you and your team, and see you through your launch, but we know what has to happen to build and maintain momentum in your market, among your investors, and within your organization. It's what we do. Rebranding? Contrary to what you may have heard on the street, renovating a brand doesn't start or stop with a new logo -- or even a new website. If you're going to do it, it is critical that you do it right. Why? Because your brand alone is responsible for more than 55% of buy/no-buy and invest/no-invest decisions. 55% or more. If you can honestly answer the following four questions, you'll have a better idea of what your brand should be doing for you. 1 - What do people say about your organization when you're not in the room? 2 - Do they take your calls and open your e-mails? 3 - Can your business card be easily spotted among all the other paper on their desks? 4 - Would you call yourself and your team well known and respected in your sector? Now, answer one more question: Can you afford not to work with a firm that eats, sleeps, and lives branding all day, every day?