“A Personalized Jewellery brand devoted to Making You Precious” 31st July 2012, Gurgaon, www.21Diamonds.in, a first-of-its-kind online jewellery shopping website is launched in India. 21Diamonds.in, a personalized jewellery store, is all set to create a wave in the Indian jewellery market by allowing users to create their own style. With the unique concept of “You Design. We Create.”, 21Diamonds.in gives jewellery lovers a chance to choose, visualize, and order their customized jewellery pieces. Customers can choose from a variety of metals and stones to create the specific products that meet their accessory requirements. India became the 18th country to join the global 21Diamonds brand following successful launches in multiple countries like in Europe and America. Richa Bansal, Co-Founder & MD, says “21Diamonds.in aims to give Indians a great, personalized, jewellery buying experience. We have thousands of Indian and International jewellery designs that customers can use as a base to create their own individual product. They design, we create - it's that simple! And of course, products are certified, come with a 30-day return guarantee and lifetime buyback/ exchange options. Our ultimate aim - to Make You Special!” 21Diamond.in’s merchandising team is constantly in search of the hottest, most desired collections in the fashion world. Initially launched the newest European designs, the collection will grow significantly in the coming weeks with new items across product styles (Indian, regional, etc), types and materials. 21Diamonds.in’s product range spans rings, earrings, necklaces, pendants, etc. in gold, silver, diamonds and a large range of precious and semi-precious stones. The gold is BIS hallmarked, diamonds are IGI certified and even the semi-precious products come with the brand’s certification and guarantee. 21Diamonds.in aims to create India’s most trusted jewellery brand – one that goes beyond selling and becomes synonymous with all aspects of jewellery in India. Users will be able to not just buy jewellery but, discover, discuss, consult and do much more. About 21 Diamonds At 21Diamonds.in, our aim is to make you shine. With an unmatched choice in jewellery and fashion accessories, we go the extra mile to offer exclusivity and unique products to our customers. From high-end heirloom pieces to striking professional and daily wear jewellery, there is something special for everyone. If like us, you think that run-of-the-mill catalogue jewellery is so yesterday, 21Diamonds.in is the change you have been looking for. Create your own unique piece. 21Diamonds is up and running successfully in 18 countries across the world. To know more, please visit www.21diamonds.in or write to us at care@21Diamonds.in We would also love to hear from you at +91 81302 94226