I have been ringing the warning bell on RIM for the last several years. I gave a speech two years ago, warning of this coming troubled time for the Blackberry maker. The problem is back then, RIM was still strong and the audience questioned my prediction. However today RIM is in serious trouble.
Thanks in large part to Apple iPhone, Google Android and the whole wave of super smart phones, the marketplace has changed. Unfortunately RIM Blackberry has not updated their company or their technology. Surfing the web on a Blackberry is still an awful experience.
I carry a Blackberry and like the technology, but it does fall very short of new technology. It does have important features that others don’t, but that is not enough.
I have written about this several times over the last several years, but RIM just has just not updated their technology.
Will RIM survive? I see one of two things happening. Either they will be acquired or they will re-boot. I don’t see them going out of business.
There are many companies who would love to get their hands on this company and its technology.
RIM could re-boot. I have been recommending this for the last several years. I like the two CEO’s. They have led RIM through rough times early on and turned it into a giant in their sector. However the industry sector has moved beyond RIM and they just don’t understand what they need to do.
RIM reminds me of a beloved grandparent. You love them, but they are very outdated and sooner or later they will be gone.
RIM is not just their company. It is owned by many shareholders and many employees also count on them staying strong.
RIM affects so many and it is in serious trouble. I think it could recover if it has the right thinking at the top. Right now it does not.
Either the existing CEO’s must update their thinking or bring in a new CEO to lead the company out of the darkness and back into the sunshine before it is too late.
Quite a few people are counting on RIM to recover quickly.
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Please attribute to Jeff Kagan, Tech Analyst with www.jeffKAGAN.com
If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com
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Jeff KAGAN| Tech Analyst w Atlanta based jeffKAGAN.com
Analyst sharing perspective on the changing industry for 25 years
~ Also Columnist, Author, Consultant, Speaker
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Contact InformationJeff Kagan
Title: Tech Analyst ~ Wireless Industry Analyst ~ Telecom Industry Analyst
PO Box 670562
Marietta, GA 30066
Phone: 770 579 5810