eReleases(R) Amps Up Press Releases’ Billboard Power with Free Headline Tune Up(TM) Service

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Baltimore, MD, July 9, 2009 — The recession is indirectly affecting business owners in a way few may realize: With fewer journalists on staff at newspapers, those remaining have little time to skim press release headlines for news. To help give both press release neophytes and veterans a competitive edge in ensuring their press releases will receive the attention they deserve, eReleases(R) has launched the free headline rewriting service Headline Tune Up(TM) (http://www.ereleases.com/headlinetuneup.html).

While most business owners understand they have just one chance to make a first impression with their customers, they may be neglecting to apply that principle to their public relations efforts. A press release has only a split second to catch a journalist’s eye – and if it has a poorly written, boring or irrelevant headline, it’s a safe bet journalists will not give the press release the time of day.

That’s a fate Mickie Kennedy, eReleases CEO and founder, wants to spare small and medium-sized businesses.

“Headline Tune Up is a totally free PR tool,” Kennedy explained. “Our staff has distributed over 20,000 press releases to date, and we know that while there’s no magic formula for a headline, there are key factors that distinguish newsworthy headlines from ones that fall off the radar. Over the past decade, we have identified common flaws in press release headlines that didn’t work. Headline Tune Up allows business owners to benefit from that knowledge.”

Headline Tune Up is not restricted to eReleases customers. When a user submits a press release headline at http://www.ereleases.com/headlinetuneup.html, the eReleases editorial team will rewrite and polish it. Within three business days, the company will e-mail the user a headline optimized to make a compelling first impression.

Headline Tune Up users may submit one headline per month in accordance with posted terms.

About eReleases(R)

In its eleventh year of business, eReleases (http://www.ereleases.com) is the low-cost leader in press release distribution and writing services. The company was founded on the principle that professional press release writing and targeted press release distribution should not be out of reach for small and medium-sized businesses. The company earlier this year launched CauseWire(TM) (http://www.ereleases.com/causewire/), a press release service for nonprofit organizations, and GreenRelease(TM), a press release submission program designed to offset global warming. Through its PR Fuel blog and newsletter, eReleases.com features press release tips and resources for visitors who want to learn more about press releases, including the recent article: Free Press Release Websites Are Expensive (http://www.ereleases.com/prfuel/free-press-release-websites-are-expensive/).

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