Future of Verizon and Verizon Wireless | Contribute to New Book by Jeff Kagan

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Jeff KAGAN

Tech analyst and Author

     

I am writing a book titled The Future of Verizon and Verizon Wireless

As a 25-year industry analyst I am writing a series of books on companies in the industry as everything changes. These are companies in telecom, wireless, Internet and the television space.

Help me tell the story of the changing Verizon and Verizon Wireless. Who they were, who they are today, and what we can expect going forward.

There seems to be plenty to discuss, both good and bad.

Tell me your story. Some really love Verizon and Verizon Wireless. Others hate it. There are many different parts to this changing story.

This book is being written for workers, executives, customers, partners and investors.

Parts of the company are climbing on the growth side of the wave while other parts are coming down the other side.

The company has been changing and continuing to grow. That is good. However they are also recently changing in ways that are alarming to many.

Will they damage the brand they have worked so hard to build over the last decade?

Verizon is not the same company it was just a few short years ago.

Today both Lowell McAdam is CEO of Verizon, and Dan Mead is CEO of Verizon Wireless seem to be acting very differently from what we have come to expect.

Many people are confused wondering what to expect from the company going forward. I get phone calls and emails asking questions.

One example was a new charge at the end of last year, which they got pushback on and withdrew.

They are also making some industry reshaping moves that have the potential to change the industry. One example is the new wireless data plan. Another is the pending deal with the cable television companies to acquire their wireless data spectrum.

These deals, if structured right, should be well received. However some of these deals make sense to Verizon, but not to the industry or customers.

What is next? That is the question I hear quite often. Are there problems starting to bubble beneath the surface?

For better and for worse Verizon and Verizon Wireless are important. They touch many people, many companies and in fact the entire industry.

Is Verizon losing their magic or are they continuing on the same successful growth path?

If you want to share your thoughts with me, I am ready to listen. You can either be quoted or un-quoted in the book depending on your preference.

Let me know. Jeff Kagan by email at jeff@jeffkagan.com

And visit my web page The Future of Verizon and Verizon Wireless at

http://www.jeffkagan.com/The_Future_of_Verizon_book_ebook.htm

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