Google Privacy Uproar and Solution | Jeff Kagan Tech Analyst

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Jeff KAGAN

Tech ANALYST

     

Google has every right to change the way they do business, even if it means invading user privacy against their will.

However Google has grown to be so important that user rights must play a role as well.

Googles plans do simplify things for them. It allows them to have more control for a variety of reasons and purposes we aren’t aware of yet.

The problem is some users don’t want to be part of this change.

So Google should do the following.

Rather than making a sweeping change and forcing all their loyal customers to do things they don’t want, they should have an opt-in or at least an opt-out process.

Customers who don’t mind this new way can opt-in. Customers who do mind can opt-out. Simple as that.

That keeps Google reaching for the stars and keeps them being the good guys in customers minds.

Changing the model and invading privacy is not the way to win friends and influence people. Perhaps it will get that way at some point, but if you try to change too much, too quickly, it will break.

Remember the story about putting the mouse in a pot of boiling water. It jumps out. But if you put the mouse in a pot of room temperature water, and turn it up, bit by bit, he cooks.

Google is dropping us in the pot of boiling water so we are jumping out yelling ouch.

A happy part of Google user base is better than the entire base of unhappy customers.

Definitely worth serious thought before Google damages their brand.

If Google forces all users into this box for their own purposes they will poison the well and it will hurt them long term.

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Please attribute to Jeff Kagan, Tech Analyst with www.jeffKAGAN.com

If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com

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Jeff KAGAN| Tech Analyst www.jeffKAGAN.com

Analyst sharing perspective on the changing industry for 25 years

~ Also Columnist, Author, Consultant, Speaker
~ Column http://www.ectnews.com/perl/section/jeff_kagan/

Phone 770-579-5810 Email jeff@jeffKAGAN.com

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