The Amazon.com Kindle and Barnes & Noble Nook were just launched last month and the battle is on between them and the Apple iPad.
Interesting advertising and marketing and public relations lesson to be learned.
A serious mistake in marketing, public relations and advertising is taking place. I hope Barnes & Noble pulls up before it’s too late.
While we have not heard much comparable information yet as to which was the biggest holiday seller it sounds as though Amazon.com is because of their messaging.
Are they? No one knows. But they sound like it. Why?
I have both and have reported they are bother killer devices. It was very difficult to choose one over the other. That means they should both sell equally well in the marketplace right?
The answer is, it depends who markets best. It will be very interesting to see the results when they are made public.
So far it sounds like Amazon.com Kindle is selling much stronger than Barnes & Noble Nook.
Why does it sound this way? Simple. Public relations and marketing. Amazon.com is doing it well and Barnes & Noble is not.
Amazon.com has taken a very aggressive approach to whip the market into a frenzy with their success. Everyone is talking about Amazon.com. Every television show and newspaper and magazine talks about top buys and they mention the Amazon.com Kindle. They don’t mention the Barnes & Noble Nook. But why? They are both essentially equal.
The answer is key.
Amazon.com puts out press releases, discuss it in advertising, talking about it on their web site. They make their devices available for review and talk about how well they are doing. They really sound and feel like the winner.
But are they? We don’t know yet.
This is a case where perception becomes reality, before we know what reality is.
What about Barnes & Noble? They may have sold the same number or even more, but we have no idea. Barnes & Noble is taking a quiet approach.
While that may sound respectable, it is deadly in today’s marketplace. They can mix in modesty, but still whip the world up into a frenzy over their new Nook. That is their only path to success.
If they don’t, they may just whither and die. Watching all the coverage users think Amazon.com is better, when they are actually both almost identical.
I love both the Amazon.com Kindle and the Barnes & Noble Nook. This should be a 50-50 split. Any difference is an important lesson in marketing.
Keep your eyes on this story. Lessons learned will be interesting.
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Please attribute to Jeff Kagan, Tech Analyst with www.jeffKAGAN.com
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Jeff KAGAN| Tech Analyst w Atlanta based jeffKAGAN.com
Analyst sharing perspective on the changing industry for 25 years
~ Also Columnist, Author, Consultant, Speaker
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Contact InformationJeff Kagan
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