iPhone Game Developer Goes Back to Drawing Board to Squeeze New Success from Fruit Blast
The game, which features a fruit-throwing monkey who splats the user’s screen with bananas, apples and pears, had all the mechanics of a hit. However, the app never broke through to the top of the App Store. Unflustered, the father/son team recruited family members, friends and colleagues to help tear the game down to its core elements – and then worked with MEDL to build it back up better and stronger than before.
The result is Fruit Blast 2.0 – with all-new graphics, new controls, new animations, a connection to Apple’s Game Center, and a host of new features and fun.
“This whole process has been an amazing experience for my son Parker and I,” said Mark Lewis. “It’s a real-world opportunity to teach him about following your dreams, learning from your mistakes, and not giving up on success.”
The essence of the game remains the same. A crazed monkey throws fruit at the player, who uses the accelerometer to aim fruit blasting weapons and destroy the flying fruit before it splats all over the screen. But the team analyzed and improved every aspect of the game – from the initial load and help screen through to the in-game purchases that allow a user to acquire bigger and better weapons.
“I can’t wait for feedback from the current users,” said Jon Rockmore, a Project Manager from MEDL Mobile. “We stayed true to what the game’s fans loved. But we were given a lot of latitude to push the game in every way that made sense.”
Fruit Blast will be made available for the first 10,000 downloads for free on the iTunes App Store.
MEDL Mobile is a mobile app incubator, developer, aggregator and marketer. MEDL develops custom native apps for iPhone, iPad and Android for entrepreneurs, corporations, ad agencies and consumer brands. MEDL clients include Monster.com and Teleflora.
To download Fruit Blast from the App Store, click here.
To download Fruit Blast screenshots and images, click here.
Other press releases from MEDL Mobile Inc.
- MEDL Mobile Partners with Reality TV Phenomenon ‘DJ Pauly D’ to Create Branded Mobile Apps - August 17th, 2011
- Moving the Mobile Conversation Up the Food Chain - June 14th, 2011
- MEDL Announces Plans to Purchase Thousands of Mobile Apps - March 2nd, 2011
- Learn to Draw – No Pencil Required - December 29th, 2010
- The Universe Is a River of Energy, Swim With It… - December 9th, 2010
Contact InformationRob Shoesmith
MEDL Mobile Inc.
Phone: 310-684-3490 ext. 25