Wickify was originally launched in January 2009 to offer race directors (for events like marathons, 5K and 10K runs, and triathlons) an affordable moisture-wicking shirt to give out to participants, at similar price points to the more generic cotton-blend shirts that are common to many events.
For years, Namifiers has secured high-volume distributing and embellishment rights for hundreds of brands, including labels like NIKE Golf, Columbia Sportswear, Adidas, Champion, Hanes, PING, Carhartt, and more. The demand for Wickify, however, surfaced from niche client feedback over the last two years. Race directors were describing the challenge of giving their patrons a high-quality experience without blowing up their budget or having to charge higher and higher entry fees.
The collective feedback led to the Wickify label. Namifiers tailored, revised, and consumer-tested the design in 2008 and released the finished product in 2009. The aggressive price points give both small and large-market races the benefit of better bottom lines, as well as reliable production windows of 2-4 weeks for most orders.
The second phase of products to join the Wickify line will include new t-shirt and tank cuts, athletic skirts, and performance socks.
“We are excited to have partnered with so many within the race industry,” said Brad Gasaway, Vice President of Marketing for Namifiers. “We feel we can enable every event to continue growing and innovating through uncertain economic times.”
Beyond affordability, the Wickify brand benefits event coordinators in a number of ways: the higher-quality giveaway improved retention for future races, the design of the shirt allows for complete customization of material and printing, the tag template accommodates race-sponsor information, and the sales quantities make it possible for even the smaller-market races to participate.
Information about Wickify shirts and other products can be found on their website: http://www.wickify.com.
Namifiers, LLC is a leading manufacturer of identification and branding products, located in Springville, Utah. Namifiers, LLC proudly serves over 100,000 clients, including services to over half the Fortune 500 companies. Namifiers, LLC has recently been recognized as the 12th Fastest Growing Private Manufacturer in America by Inc. Magazine. For more information about Namifiers, LLC, please visit http://www.namifiers.com.
Other press releases from Namifiers
- Namifiers Announces Search Engine Optimization and 2.0 Social Media Marketing Services - August 14th, 2009
- Namifiers Passes 100,000 Customers - August 13th, 2009
Contact InformationBrad Gasaway
280 West 900 North
Springville, UT 84663