Nokia New Lumia Phone Using Microsoft OS | Jeff Kagan Tech Analyst

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Jeff Kagan

Tech Analyst

     

Nokia launched the first versions of their new smart phones based on Microsoft software. It is called Lumia 800 and Lumia 710.

Nokia Symbian OS just never caught on. They dumped that idea earlier in the year.

Nokia is hoping this partnership with Microsoft will be just what they need.

Microsoft is hoping the same thing. Their smart phones just have not caught on either.

This is a story of two, strong, industry leaders that have hit a dry spot in the smart phone sector.

They think getting together will make them stronger. Will it?

Microsoft is still a strong company having trouble entering this space. However Nokia has been weakened.

Nokia has been hemorrhaging business since the Google Android and Apple iPhone hit the market several years ago.

The question I have is will Nokia keep knocking their head against the wall trying to compete with the new leaders or will they focus on leading the next tier first. Stablize. Then expand.

This is not funny any longer. Nokia was a leader in handsets, but not smart phones. They have a strong brand name in handsets, not smart phones.

They have a choice. They can continue to try and combat the two new industry giants or they can lead in another segment.

What will they do?

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Please attribute to Jeff Kagan, Tech Analyst with www.jeffKAGAN.com

If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com

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Jeff KAGAN| Tech Analyst w Atlanta based jeffKAGAN.com

Analyst sharing perspective on the changing industry for 25 years

~ Also Columnist, Author, Consultant, Speaker

~ Column http://www.ectnews.com/perl/section/jeff_kagan/

Phone 770-579-5810 Email jeff@jeffKAGAN.com Web www.jeffKAGAN.com

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