New Opportunity for PR and Ad Agencies

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Tech Analyst Jeff Kagan Explores New Public Relations and Avertising Opportunity

Atlanta, GA, August 6, 2011 — As a tech analyst I have to say today it is starting to feel a lot like the incredible days of the 1990’s lately. Translation, companies and ideas that are changing the industry and the world are popping up right and left. This is a great opportunity for public relations and advertising agencies, if they can crack the code for their clients and build the right kind of brand relationship.

The brand is changing. Many previous leaders are now struggling. Companies like RIM Blackberry, Nokia and HP/Palm for example have old time brands that have not been updated and they are paying the price right now.

Now is the time for advertising and PR professionals to jump into the game. Right now, as it is getting started. Companies are starting to realize the timing is right for updating the brand, but the rules of the game have changed. Many companies are lost. Can you and your firm help them find their way and update their brand?

That is the key. Whether a company is new or whether they have a long time and established brand that needs updating, every player is a great potential client. Every client needs to get out the toolbox and update the brand.

Look at how companies and technologies like Apple iPhone and Google Android and others are transforming the branding space.

After years of fits and starts through the last several years, the advertising and public relations industry is snapping back.

This will happen quickly so now is the time to aggressively jump in.

There are so many smaller and mid size companies who want to punch their way onto the map. Some already have a well-known brand. Many need updating. Others are brand new.

Effective advertising and public relations is the key. While that is as true today as it was a decade ago, the methods have changed. The strategies are all new.

As a tech analyst I am hearing from an increasing number of companies large and small. They are trying to get the company they work with on my radar. I am also being asked by agencies for advice to help them leverage the growth opportunity so they can take advantage of the opportunity.

The way you reach out to your customer has changed and expanded. Many ways no longer work. Many other ways continue to work. And many new ways are popping up on a regular basis.

And this wave continues to transform the space, the opportunity and the threat. It’s a whole new world today compared to ten years ago when the last wave rose and then fell.

Everyone wants to win. I have worked with so many competitors over the last 25 years and have seen what works, what doesn’t and why.

I have seen the marketplace change and realize what worked ten years ago won’t work today. The entire strategy must be different. Parts will still work, but other parts are brand new. They all must play well together.

This magical time we are starting again is full of unbridled success and fierce competition. There will be winners and losers and its up to you to position yourself the right way, right now.

It’s the battle of the new and updated brand. Are you ready?

Jeff Kagan

Tech Analyst

770 579 5810

jeff@jeffkagan.com

www.jeffkagan.com