Dallas, TX -- (ReleaseWire) -- 09/12/2012 -- ReportsnReports.com adds new market research reports on Beer Market Insights 2012 for Estonia, El Salvador, Guatemala, Honduras, Argentina, Brazil, Chile and Columbia.
1. Estonia Beer Market Insights 2012 - Highlights
- In 2011, beer consumption continued its growing trend (up by 5%) as sales volumes recovered to the pre-economic crisis levels.
- Beer sales were helped by the recovering economy, another hot summer and increased tourism.
- An increase in off-premise sales volumes has led to a near 5% increase in off-premise market value in 2011.
- The good performance of Private Label beer is attributed to its favourable price per liter, which is in general below the average beer prices in the market.
- Discount and mainstream beer has shown the greatest growth as consumers seek more affordable beer in a price-sensitive market.
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2. El Salvador Beer Market Insights 2012 - Highlights
- The consumption of discount beers is expected to continue growing at higher rates in 2012.
- Although beer consumption in El Salvador is very low compared with other countries, new launches boosted this category and buffered falls in consumption.
- Young consumers favoured spirits as a result of the fashionable image of cane spirit, rum, and vodka.
- Discount beers increased by more than 8% from the previous year, making this segment the one that gained the most market share from all price ranges.
- Super-premium beers decreased by 8% from 2010. Together, premium and super-premium account for less than 5% of the market.
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3. Guatemala Beer Market Insights 2012 - Highlights
- A better economic scenario and new brands in the market are boosting the premium segment, while mainstream beers diminish.
- The beer market is very complex in Guatemala because the market size is small but consumers are extremely loyal to national brands.
- Off-premise consumption is still the main channel for beer sales of all price segments, while on-premise channels still struggle to recover.
- Prices increased in off-premise channels, but only slightly as larger packaging is gaining over smaller sizes. On-premise prices also increased.
- There is a new dark beer in the premium segment called Moza Gold and a special edition of a discount beer Cabro Reserva, both launched as special editions with no due date by Cerveceria Centroamericana.
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4. Honduras Beer Market Insights 2012 - Highlights
- There are four leading brands in the Honduran market, and between these four major brands, they actualize 91% of the market.
- The rest of the market is covered by imported beers, of which Cerveceria Hondureña import brands include Miller, Miller Genuine Draft and Corona.
- Imported beer brands are using much more aggressive marketing campaigns to increase volume sales; therefore the sector has been very active in 2011.
- In regard to Honduran exports, the most important destination market, enjoying almost complete exclusivity, is the USA.
- In Honduras, the traditional channel of small stores is called pulperias and is considered the most important channel, as this channel has seen a greater increase than other channels.
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5. Argentina Beer Market Insights 2012 - Highlights
- Prices have been growing at fast rates, causing imports to be more expensive and local products less competitive. Deterioration of consumer savings could, very shortly, affect mass consumption, complicating growth in terms of beer consumption.
- While the premium and super-premium segments managed to grow in terms of percentage points, mainstream has such a large volume that variations in other segments are not sufficient to drive the category.
- Quilmes has been an active promoter of the National Football Team in the Copa América, as well as at many music festivals, among which the Quilmes Rock festival was the highest point.
- Isenbeck was also active in the promotional activity, with a large presence in social media over the internet, trying to grasp young consumers into their brand.
- The outlook for 2012 will be dominated by uncertainty. Inflation rates continue to grow, and the government has recently limited all imports in order to stabilize the demand for the dollar. It is expected that a reduced number of imported beers will enter the market and exported beers will drop in number as well.
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6. Brazil Beer Market Insights 2012 - Highlights
- A migration from Brazilian cachaça (Brazilian rum) has occurred, especially based on investments made by companies in distribution, advertising and also from purchase power improvements. It is expected that another multinational company will enter the Brazilian market in 2012, causing some change to the segmentation of the market.
- Beer specialties franchises have been launched, improving superpremium presence in off-premise channels (kiosks) and also beer clubs, with monthly premium and superpremium beer tasting.
- Imports gained importance, supported by beer specialty franchises and improving distribution from trade companies. With several investments made by metal can producers, it is expected that this pack material will reach 40% share in the next five years without suffering shortage of packs, which has occurred in the past years.
- Some of the players and brands known as discount beers have been redesigned and repositioned, intending to fulfill gaps left by investments made to premium and superpremium beers. These brands have gained share.
- The dramatic decline in the volume of ''Others'' reflects the impact of the SICOBE measures, the retreat from illegal players and also, the impact on legal discount beers.
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7. Chile Beer Market Insights 2012 - Highlights
- Imports continue to thrive after an important growth in 2010, due to the earthquake that shook Chile in February of that year, impacting local production capacity.
- Beer imports continue to grow and are not expected to stop.
- Premium and Superpremium brands continue to grow year after year, which can be explained by the continuous sophistication of local consumers.
- For the upcoming year Canadean expects the category to grow by an estimated 5%.
- Premium and superpremium beers such as Heineken and Corona will continue to outgrow the market, benefiting from the good economic performance that the country is currently seeing.
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8. Columbia Beer Market Insights 2012 - Highlights
- The premium and super premium segments achieved the highest growth rates. One of the main drivers behind the growth was the higher consumption of imported beers. Also the artisanal beer segment is generating significant incremental volume sales for the super premium segment.
- 2012 is expected to be very positive for the beer industry, not only are the macroeconomics of the country favouring the demand for beer, but also the leading companies are expected to encourage consumption by offering new products.
- During 2011, the sales of imported beer grew significantly. This segment has been favoured by the increasing number of bars and pubs which offer a wide range of imported brands. Also the wider and improved availability of imported beer not only in off-premise but also in on-premise channels has favoured its consumption.
- During 2011, mid-alcohol content beers, mainly 4.5% Abv, continued to absorb most of the sales. Strong beers had a negligible presence, only some imported brands and some artisanal brewers offer stronger beers, but sales are slowly growing. Light beers showed a good performance.
- During 2011, SABMiller was the undisputed market leader with over 99% of the market. This means that the beer industry in Colombia is a monopoly. This situation is not expected to change in the short term, however, small brewers are gaining ground, particularly in the super premium segment.
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