Boston, MA -- (ReleaseWire) -- 06/18/2014 -- Yoghurt and sour milk drinks is set to post 10% retail value growth in 2013, which is slower than that witnessed in 2012. This was mainly due to the price hikes in 2012, which are set to stabilise in 2013. On the other hand, consumers' growing sophistication and health consciousness continues to benefit the performance of yoghurt during 2013. Besides being a source of calcium, some consumers also utilise yoghurt as a healthy snack due to its low fat content.
Hong Kong Yakult is set to post the strong increase in value share within yoghurt and sour milk drinks, to consolidate its lead at a 56% retail value share in 2013. While new players, such as Bifido, entered drinking yoghurt, Hong Kong Yakult is still able to maintain consumer interest. This is mainly due to its established presence and brand image, which have won strong consumer trust in the product quality offered.
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Yoghurt and sour milk drinks is expected to post positive constant value growth over the forecast period. This is mainly due to the expected stabilisation of unit prices for yoghurt over the forecast period, which spiked at the end of the review period due to increases in raw material costs.
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- Which variety of yoghurt is performing better - spoonable or drinking?
- In the wake of recent controversies, what does the future hold for functional probiotic products?
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