Boston, MA -- (SBWIRE) -- 06/24/2014 -- Adult mouth care continued to have its main consumer base in urban India. Consumer knowledge of these products continued to be very low as manufacturers did not actively advertise them. As a result, consumers preferred to consult their doctor and use prescription medicines for any mouth problems, and OTC sales continued to be low.

Competitive Landscape

Maneesh Pharmaceuticals Pvt Ltd remained the leading company in 2013 with a 40% market share by value. The company, with its flagship brand, Smyle Mouth Ulcer Gel, continued to lead due to the company's promotional activities when it was launched (television commercials, print advertisements and more) which helped consumers remember the brand. Other brands for adult mouth care, such as Zytee, Clohex and Betadine Gargle among others, are not marketed by the manufacturers, and are therefore not as popular as Smyle Mouth Ulcer gel.

Industry Prospects

Adult mouth care is expected to growth by a value CAGR at constant 2013 prices of 3% during the forecast period of 2013-2018. The growth will continue to be driven by urban consumers who are aware of these products via the internet, television commercials and other marketing techniques.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in India market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Adult Mouth Care in India?
- What are the major brands in India?
- What is the market size of Adult Mouth Care in India?
- What are the major brands in India?
- Is dental care valued in India?
- Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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