Boston, MA -- (ReleaseWire) -- 06/16/2014 -- Adult mouth care saw a sharp 8% volume sales decline in 2013 over the previous year, with this resulting in only sluggish current value growth of 1%. This was chiefly due to strong economic uncertainty, with many consumers thus cutting back on purchases of adult mouth care. As a result of declining interest, many chemists/pharmacies furthermore cut back on the range of adult mouth care that they offered or removed these products entirely. This further contributed to volume sales decline in 2013 over the previous year.
Egyptian International Pharmaceutical Industries (EIPICO) and Amoun Pharmaceutical compete at the top of adult mouth care, accounting for 23% and 22% value share respectively in 2013. These players respectively offer the Tantum Verde and Oracure brands, which benefit from wide distribution, a long history in Egypt and low prices. These companies gained over a percentage point in value share each in 2013 over the previous year, as they were better able to maintain distribution in comparison to lesser-known brands.
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Adult mouth care is expected to return to growth at the start of the forecast period and is expected to see growth strengthen throughout the forecast period. This will occur as Egypt returns to greater political and economic stability. In addition, consumer education campaigns will result in consumers becoming more aware of oral health issues and thus more aware of adult mouth care. As a result, adult mouth care is expected to see 4% value CAGR at constant 2013 prices in the forecast period, in contrast to the 4% decline seen in the review period.
Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Egypt with research from Euromonitor's team of in-country analysts.
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The Adult Mouth Care in Egypt market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in Egypt?
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