Boston, MA -- (SBWIRE) -- 06/16/2014 -- At the end of 2012, the Ministry of Energy commenced a subsidy operation on air conditioners, as part of the national energy efficiency program. This caused an increase in volume but an erosion of the unit price. The market volume of air conditioners was 500,000 units and about NIS1.4 billion in 2013.

Competitive Landscape

Local company Electrostar Ltd continued to lead the category with a 28% volume share. This lead was due to Electrostar's dominance in ceiling fans, desk fans and standing fans, which together account for 55% of all air treatment appliances. Electrostar manufactures and markets fans under the brand names of Blue Star, Star and Briza and also markets ceiling fans from the Hunter and Fanimation brands.

Industry Prospects

The national energy efficiency program will continue during the forecast period; in its course, further air conditioners will be replaced by new subsidised ones. Shortening of air conditioner life spans will drive sales as well. We are also expected to see a significant increase as well on cooling fans due to strong competition and lower prices. The expected volume CAGR for the forecast period is 5%, slightly lower than the 6% growth in 2013 which was driven by government subsidies.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Treatment Products in Israel?
- What are the major brands in Israel?
- Are split air conditioners taking share from room and window units?
- Is construction a key retail channel for distribution in Israel?

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