Boston, MA -- (SBWIRE) -- 07/21/2014 -- Alternative packaging continues to make gains in wine, as products such as single-serve plastic cups of wine as well as foil pouches of wine are introduced by independent companies with increasing frequency. These products have largely become attractive to consumers as they allow them to easily decide the amount they wish to drink at any given time. In addition, the product's packaging is very resilient to breakage, which is normally of concern with glass products. Finally, as consumers have become increasingly cost conscious, many of them have shed some of the traditional concerns that wine that comes in non-glass packaging is inferior in quality to its glass counterparts.

Industry Prospects

Unorthodox packaging is likely to continue to make significant gains in the forecast period, as consumers have become increasingly open to trying new and radically different packaging with their alcoholic drinks. Other shaped liquid cartons and aluminium/plastic pouch pack types will likely be the fastest-growing areas in alcoholic drinks, with CAGRs of 18% and 14%, respectively. For other liquid cartons, the growth area will continue to be wine, as consumers increasingly adopt single-serve wine cartons for their ease of use and storage. Aluminium/plastic pouches will also mostly benefit from RTDs sales growth, although recent forays into wine could prove to be another growth area in coming years.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in USA market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the total unit volume of alcoholic drinks packaging in USA?
- What are the major alcoholic drinks pack types in USA?
- Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
- How is the market for returnable glass and PET bottles developing in USA?
- Has the recession benefited metal beverage cans over glass bottles?
- What are the most dynamic pack types within alcoholic drinks?

Reasons to Get this Report

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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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