Lake Tabourie, NSW -- (ReleaseWire) -- 10/22/2012 -- Australian parents are rejoicing at an inexpensive, effective and ancient way of combating teething; Amber Teething Necklaces. The previously unheralded teething aids have recently gone viral, with mothers groups, online forums and even celebrities getting into the act. It has been estimated that sales have increased in 2012 by as much as 1000%, with Sally Diver from http://www.amber-teething-necklace.com.au/ claiming that her online store “is on track to sell like 10 or 11 times more than last year”.
This increase in popularity though has led to closer inspection of the products from authorities. As a result several health and safety warnings have been issued, with the ACCC warning that the necklaces and bracelets “could break into small parts and present a choking hazard to children under three years of age”. Other opponents of Amber Teething Necklaces are concerned about the health effects of the jewellery. The blogger Scepticon asks the poignant question “Doesn’t the very fact that an unknown amount of a drug (succinic acid) is being put into your baby’s body bother you?” Judging by the sales figures the answer from Australian parents so far is a resounding no.
Amber teething necklaces reportedly work with the warmth of the childs skin releasing minute amounts of succinic acid (a natural substance with analgesic and anti-inflammatory properties), into their skin and then into their bloodstream which helps relieve the pain and symptoms associated with teething. The amber beads, which make up the necklaces are the fossilized remains of tree resin, and are reported to contain between 8-10% succinic acid making them ideal for teething.
However the growing popularity are simply a result of there overwhelming success according to Sally Diver. “My sales have increased and most of this is attributed to simple word-of-mouth. I started using them myself when a friend suggested it to me and after the success I had with my son I started telling everyone else”. Sally also points to the necklaces going mainstream, “after Miranda Kerr was photographed on the cover of Who magazine, with her baby Flynn wearing an amber teething necklace, sales had a noticeable increase and a lot of mothers started asking about them”.
Amber necklaces usually retail for $15-$30 so for the promise of a happy and healthy baby a lot of parents are willing to give it a go. Despite the safety warnings and vocal opponents it appears that in the short-term amber teething necklaces are the next big thing when it comes to our little ones.
About Amber Teething Necklaces
www.amber-teething-necklace.com.au was founded in 2010 to provide parents a cheap an effective way to combat teething in children. The site offers a range of amber teething jewellery, advice and articles to help parents navigate through the difficulty of child raising.
If you'd like more information about this topic, or to schedule an interview with Sally Diver, please call Adam at 0400 930 570 or e-mail Adam at firstname.lastname@example.org