New York, NY -- (ReleaseWire) -- 10/19/2012 -- With more than 600,000 iOS applications and roughly 450,000 on Android, app developers are facing the tough challenge of making their app found and not overpowered by the competition in the app store search results. As it is with keywords that top search engine results, apps that rank high in App Store – the leading source for new mobile phone apps – translates to more downloads.
App Store Optimization or ASO is a fairly new concept that mainly focuses on optimizing apps. Basically SEO repurposed for mobile, ASO is a strategy that helps app developers increase their ranking and be a step ahead of the competition. ASO consultant Gabriel Machuret does exactly that job, already helping more than 30 app companies all over the world in the last 12 months.
"ASO needs to be taken in a different way – in a way where search and optimization is a constant process. It is not an overnight miracle. ASO is here to stay and the more we learn to adapt, the less stress and the more effective our ASO strategies will become," Gabriel Machuret explained.
In an effort to help developers prosper the app development industry, Gabriel Machuret introduces the most complete App Store Optimization guide. Aptly titled ‘ASO Ninja’, the book explains how ASO works and how app developers can learn ASO tactics to master their own app rankings.
The objective of ASO Ninja is to make the understanding of ASO easier and more accessible for app developers and future "apptrepreneurs." As such, the book explores search and app discoverability as one of the biggest challenges in the industry, which entails a deep understanding of the right ASO as part of any app marketing strategy.
ASO Ninja is available to download for free in iTunes and sold for just $9.99 Amazon. To learn more about the newest ASO Ninja book from Gabriel Machuret, please visit http://www.asoprofessional.com for information.
About ASO Professional
Gabriel Machuret is an Australia-based App Store Optimization consultant who helps app developers in finding the right keywords to target and to analyze how they can compete versus the other apps in the market. ASO Ninja, a new book authored by Mr. Machuret, explains in detail how the implementation of the right ASO can help players in the app development industry.