Perth, Australia -- (ReleaseWire) -- 06/10/2014 -- Australian e-commerce sales increased from $27 billion in 2010, to more than $37 billion in 2013. Online sales have been continuously demonstrating an increase of $3-4 billion every year. This shows tremendous growth for online business and great opportunities for the future. Despite of these positive numbers, less than half of Australian businesses had an online presence, such as a website, eBay store or social media page, according to the according to the Australian Bureau of statistics. The gap between small and big businesses remains quite large, with just 33.2 per cent of micro businesses having a web presence compared to 97.3 per cent of big businesses. These statistics show that there is a large section of businesses who are yet to realise the potential that is eCommerce.
Australian consumers had an average annual online spending of $2108 into 2013 - This average spending shows that consumers are willing to spend online without any hesitation. Almost 73% of Internet users belonging to the age group of 35 to 44 have done shopping online. Australian consumers spent a total of $16 billion online in 2012. By the end of 2012, 45% of Australian businesses were said to have an online presence including a full feature website or a single home page.This shows there is still a lot of potential for other small business who are yet to trade online or still run the business only in the traditional manner.
eCommerce websites have a really good opportunity to reach a very large section of the population considering that 94 per cent of the entire population of Australia has access to high-speed Internet, and 60 per cent of them go online multiple times a day. The statistics prove that people are spending more freely online ever before. 55% Australians belive online shopping portals offer lower prices,compelling customers to buying things online. Statistics lean in the favor of eCommerce as more than 1/5 of the population prefers online shopping due to the convenience of buying from the comfort of your own home or on the move.
More than half of the online purchases by Australians are done on the Australian e-commerce sites as consumers consider them reliable local brands. To summarise below are some of the key points local businesses should consider who are yet to jump on the eCommerce bandwagon:
71 per cent of Australian consumers have made a purchase online
Online sales revenue in Australia is expected to reach more than $37 billion during 2013
53 per cent of users buy from Australian E-Commerce Sites instead of overseas sites
73 per cent of online users in the age group of 35-44 have shopped online
$2,108 is the average spend of each online customer in Australia
Credit card and Paypal remain the most popular payment methods
About Orange IT
Orange IT is a leading provider of state-of-the-art eCommerce websites and mobile/iPad apps for more than half a decade. With hundreds of successful projects and a vast portfolio, Orange IT is one of Australia's first choice eCommerce website development partner for several businesses, big, medium and small. The company has various packages to suit all needs from affordable eCommerce websites and apps in Australia for small business to premium websites and tools for enterprises.
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