Boston, MA -- (SBWIRE) -- 06/19/2014 -- The AFH tissue market recorded an increase of 3% in value in 2013, yet the slow recovery of the Canadian economy continued to hamper growth. Although employment improved since the high of 8.7% in 2009, unemployment still hovered at 7% in 2013, with the highest gains seen in the 15-24 age group. Matched with a stagnant consumer confidence level, the result was a decline in the number of out-of-home occasions for consumers, such as dining out and entertainment, whilst businesses and offices tightened budgets for non-essential goods such as paper products. The resulting slow pace of recovery for foodservice and business dampened demand for AFH products, with sales reaching C$614 million in 2013.

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Competitive Landscape

The AFH market has a similar competitive structure to that of the retail market, with leading manufacturers operating in both areas. The leading companies in the Canadian market are Cascades Tissue Group, Kimberly-Clark Canada, SCA North America Canada and Kruger. Given the capital intensity and access to natural resources required to compete in the market, factories that handle the production of retail products also produce for the AFH market.

Industry Prospects

The AFH market is expected to see a value CAGR of 3% (at constant 2013 prices) over the forecast period to reach C$698 million by 2018, with AFH hygiene recording the highest growth. Growth will follow economic improvement, and as the jobless rate improves, consumer confidence will be bolstered, leading to a rise in the number of out-of-home occasions for use of paper products by the public.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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