Boston, MA -- (ReleaseWire) -- 06/30/2014 -- AFH tissue and hygiene achieved a good performance in South Africa in 2013. Most of its growth was due to increasing governmental spending on hospitals/healthcare. AFH incontinence registered the highest value growth in 2013 thanks to the slow but growing decline of social taboos, encouraging people to look for treatments. Lower purchasing power and widespread poverty led consumers to seek treatment from hospitals/healthcare.
The competitive landscape is dominated by international and domestic key players in South Africa. Kimberly-Clark leads the industry with a total value share of 23%. Despite high pricing, the company offers a wide range of products. Its leadership is based on having a strong asset in terms of provision of AFH tissue to multinational businesses and private hospitals/healthcare in South Africa. Kimberly-Clarke is therefore ranked first within AFH tissue and hygiene in 2013.
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Overall AFH tissue and hygiene should grow at a slower pace than it did over the review period, hence a predicted CAGR of 5% over the forecast period. AFH hygiene should drive the overall performance of AFH tissue and hygiene thanks to growing consumer demand for AFH incontinence in hospitals/healthcare. Conversely, AFH tissue should register lower value growth due to lower purchasing power impacting businesses and horeca outlets, negatively.
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in South Africa with research from Euromonitor's team of in-country analysts.
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The Away-From-Home Tissue and Hygiene in South Africa market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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Our market research reports answer questions such as:
- What is the market size of Away-From-Home Tissue and Hygiene in South Africa?
- What are the major brands in South Africa?
- What are the most important channels for away-from-home sales?
- What are the different applications for away-from-home wipers?
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Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.
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