Boston, MA -- (ReleaseWire) -- 07/01/2014 -- Even if parents pay for baby and child-specific products, children are the ones who mainly have the final purchase decision. Because of this, the trend of companies trying to market their products directly to their consumers remained in 2012, as most companies tried to attract children?s attention by relating their products with popular children?s action figures, movies and timeless characters like Barbie, Superman and the Ice Age animals.
Johnson & Johnson del Ecuador SA leads sales in 2012. The firm has been able to maintain its leadership through its continuous marketing efforts in order to constantly create new marketing campaigns. Also, the firm is highly innovative, and it has been able to achieve a strong positioning in consumers? minds, as the firm?s products are considered to provide high quality at affordable prices. There are companies that sell at much lower prices, but for babies, consumers prefer to spend money on products that they consider to have better features.
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During the forecast period it is likely that consumption trends will remain similar, as children are still expected to be attracted by products that have attractive, colourful packaging and that relate to known and popular characters amongst children. Also, this will mean that companies will have to constantly change their products? image for their child-specific products, so that they do not become dull or boring and avoid the risk of losing sales.
Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Ecuador with research from Euromonitor's team of in-country analysts.
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The Baby Care in Ecuador market research report includes:
- Analysis of key supply-side and demand trends
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Our market research reports answer questions such as:
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Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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