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"Baby and Child-Specific Products in South Korea" Is Now Available at Fast Market Research

New Consumer Goods market report from Euromonitor International: "Baby and Child-Specific Products in South Korea"

 

Boston, MA -- (ReleaseWire) -- 07/18/2014 -- Baby and child-specific products continued showing healthy value growth rate with 7% in 2013. New products with natural and organic ingredients were actively introduced by small manufacturers or importers, but domestic leading brands still held a solid position in 2013, based on customers' trust. Green Finger by Yuhan Kimberly Co Ltd and Goongjung-Bi-Chaek by Zero To Seven Inc increased by 6% and 12% in value sales respectively against global brands such as Johnson's Baby and Huggies showing lower growth in value sales.

Competitive Landscape

Yuhan Kimberly Co Ltd maintained the leading position with 33% value share by being ranked as the number one company in baby wipes, baby and child-specific skin care and baby and child-specific toiletries in 2013. Huggies, which the company distributes under licence, had the solid leading position with 36% value share within baby wipes. Although the brand lost value share with marginal value growth rate and other domestic brands showed strong performance, the brand's ranking is not expected to change easily. Green Finger is a premium brand targeting the hypermarkets channel, so it has been closely positioned to consumers since it was launched in 2008.

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Industry Prospects

Baby and child-specific products is expected to increase by a CAGR of 3% in constant value terms over the forecast period. Baby and child-specific toiletries will lead growth with a CAGR of 6% in constant value terms, and hence its proportion amongst total baby and child-specific products will increase over the forecast period. Baby and child-specific skin care, more mature than toiletries, will record lower growth rate than toiletries with a CAGR of 4% in constant value terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in South Korea?
- What are the major brands in South Korea?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

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Browse all Consumer Goods research reports at Fast Market Research

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