Beer Market: 2012 Insights & Beer Industry Research Reports for Multiple Countries


Dallas, TX -- (ReleaseWire) -- 09/17/2012 -- RnRMarketResearch.com adds detailed market research report on Beer Market Insights 2012 for Multiple Countries including USA, Switzerland, Vietnam, Ukraine, South Korea, Turkey, Slovenia, Serbia and Sweden.

Key Features and Benefits:
- These reports provide readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
- These reports provide readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
- These reports provide data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
- These reports provide an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
- These reports provide distribution channel data (on- vs off-premise) and discuss the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

1. USA Beer Market Insights 2012 - Key Highlights

- Some higher priced segments of the beer market, such as craft beers, imports and ciders (the latter is not included in this report’s data), continue to show substantial growth.
- Despite the growth in these higher priced segments, as in the lower priced segments, there is an observable trend of people preferring at home consumption over on-premise.
- At the same time there is evidence to suggest that premium beer buyers are less loyal to individual brands and are more experimental, more readily switching between craft, import and super-premium brands, with craft beers in particular gaining share from drinkers of other beer types.
- Beer consumption is expected to fall by a further 1.2% and is unlikely to recover its former momentum until the economy does.
- Some of the trends expected are the increase in seasonal and limited time products, craft beers being produced in cans, breweries moving to larger can and bottle sizes, and the possibility of imported beers switching to US production, under license.

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2. Switzerland Beer Market Insights 2012 - Key Highlights

- Small regional brewers with less than 5,000 hl per year, increased market share and volume.
- The Swiss beer market is mature with consumption relatively flat.
- There is a new interest in beer and the brewing tradition. The demand for variety is driving the growth of new local beers with new tastes
- Organisations have been created with the goal of increasing the number and variety of beers brewed in the country.
- The trend towards diversity can be seen in the increase of the number of registered breweries in Switzerland.

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3. Vietnam Beer Market Insights 2012 - Key Highlights

- In 2011, on-premise channels accounted for 70% of all beer consumption in Vietnam.
- A busier lifestyle, higher income levels, more outlets and a higher number of outdoors catering events have caused on-premise consumption to outweigh off-premise.
- In recent years, many brewers have introduced new glass beer products into the market, most significantly, the 33cl package size. Among metal can size, 33cl remains the most popular, however, the 50cl metal can has gained acceptance amongst consumers.
- Since the Special Consumption Tax rate reduced from 75% to 45%, imported beers have found a broader way to enter the Vietnamese market.
- Mainstream beer has remained the most popular price point in the Vietnamese market. While the mainstream, premium and super-premium have all increased consumption, the discount segment is on a declining trend.

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4. Ukraine Beer Market Insights 2012 - Key Highlights

- As in previous years the top four operators continue to control the market, with SUN InBev Ukraine, Slavutich, Carlsberg Group (Carlsberg Ukraine), Obolon and Miller Brands Ukraine together accounting for over 98% of beer consumed.
- New product development was very active during the year with most operators trying to support sales with the launch of new products alongside redesigning traditional brands.
- Operators expect that the production of beer in Ukraine will increase by around 2-3% in 2012.
- However, prices are also expected to rise by a further 13% in 2012 and so the growth in consumption is likely to be more subdued, at less than 2% in 2012.
- It is expected that consumption of beer in larger bottle sizes (100cl and 150cl, in terms of aggregated volumes) will continue to increase.

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5. South Korea Beer Market Insights 2012 - Key Highlights

- Though domestic beer has been and is still dominating the market, consumers are willing to spend more to taste imported beers, which could easily cost as much as a domestic beer.
- Beer is the most popular alcoholic drink in Korea with 56% (based on sales) of the beverage market share.
- As people travel abroad more and show an increasing demand for better quality beers, imported beers are showing growth.
- OB and Hite, in order to fill in the niche market, are aiming to produce better quality beer with different profiles.
- Companies are now also targeting younger crowds in their 20s and 30s by producing lower calorie beers.

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6. Turkey Beer Market Insights 2012 - Key Highlights

- Turkey is one of the most highly taxed beer markets in Europe. The price rises for beer in 2011 were blamed on the increase in the excise duty on alcoholic beverages.
- Legislation in 2009 banned Private Label brands, however, in 2011 some supermarket chains, especially the discounters, started to import or sell imported low priced beers in metal cans. The printing on the packaging of these beers does not indicate that they are Private Label.
- New introductions in 2011 included no alcohol beer, large size packaging for certain brands, beer mixes and new imported beers.
- Modern stores are the most important retail channel for beer as they sell a wide variety of beer brands in multi-packs, while the traditional retailers typically sell single packs from coolers. Some large chains do not stock alcoholic beverages and the number of retailers with such a policy is increasing.
- Another important retail channel for beer is ‘tekel’ shops: small kiosks that are open until late at night and are licensed to sell tobacco and alcohol products. Unlike in many Western markets, in Turkey beer can be legally sold in petrol stations at all hours of the day.

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7. Slovenia Beer Market Insights 2012 - Key Highlights

- In 2011, beer recorded gains of 1.5%, driven by a boost in Radler (beer mixes) consumption.
- Other positive drivers were a long and hot summer and the marketing activities of major breweries, while difficult economic conditions and low consumer confidence continued.
- Radler flavours, which were introduced in 2010 and 2011, made the segment vibrant, while the traditional lemon flavour remained low in volume.
- Beer is increasingly consumed by the younger and middle aged generations in traditional wine areas.
- However, beer fared quite well. After two consecutive years of contraction, beer consumption edged forward by 1.5%, stimulated by an extraordinary long period of hot and warm weather.

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8. Serbia Beer Market Insights 2012 - Key Highlights

- After three consecutive years of decline, beer consumption finally recorded some growth in 2011. New product development (beer mixers with lemon), favourable weather and marketing support for the discount segment drove growth.
- Beer mixers helped to maintain mainstream volumes as regular beer consumers switched to lower priced beers.
- Traditional trade gained only marginal share, but still accounts for the lion’s share of the off-trade market (60%).
- The growth rate of 2011 will continue in 2012. Faster recovery will be prevented by poor Q1 weather.
- The mainstream segment will remain the key volume generator, but the discount segment will take advantage of affordable pricing and gain share during the current difficult economic climate.

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9. Sweden Beer Market Insights 2012 - Key Highlights

- Beer sales in on-premise outlets increased for the first time in recent years. The momentum is expected to carry on into 2012 given that VAT has been slashed in Horeca outlets from 25% to 12%.
- This move is designed to lift youth unemployment and should dilute the impact of deteriorating economic growth.
- August 2011 did see sales recover, but it was not sufficient to compensate for the losses sustained in the important month for refreshment beverages.
- July 2011 would have contributed to the overall rise in Horeca sales – Swedes eat and drink out more in damp weather conditions.
- With the success of the Matkassar concept and the expansion of online grocery shopping, Systembolagethave proposed to begin a trial of home delivery in Gothenbourg.

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