Baltimore, MD -- (ReleaseWire) -- 02/18/2014 -- Ben Kona Apparel, using patented TransDRY® technology, is poised to change U.S. menswear with their hybrid cotton shorts. Their innovative fabric has allowed them to launch a line of men’s shorts that are perfect for any occasion, wet or dry.
TransDRY® technology, marketed by Cotton Incorporated, is most commonly used in knitwear, but Ben Kona founder Stuart Berman saw untapped potential for a breakthrough in men’s everyday shorts. TransDRY® process involves treating cotton yarns to make them water-repellent and blending the treated yarns in specific ratios with naturally-absorbent cotton yarns. Ben Kona uses this blended yarn to create 100% cotton fabric that wicks moisture away from the body and dries literally twice as fast as cotton twill. The end result is what Ben Kona describes as hybrid shorts, which are essentially two pairs of shorts in one: casual cotton twill appropriate for wearing around town mixed with the high performance of a synthetic fabric that can be worn for swimming.
Ben Kona is a licensed TransDRY® developer and is working directly with the mill to create the fabric for their shorts. “This fabric is unique to Ben Kona as well as the fabric colors.” Stuart Berman, the owner, said, “The fabric makes for perfect shorts, because they take you around town, out on the golf course, or to the beach, giving you the benefit of moisture wicking technology on hot summer days.”
That flexibility is a founding principle of Ben Kona, which seeks to make it easy for people to enjoy the Hawaiian lifestyle, which is filled with leisure, travel, sports, and other recreational activities. With modern classic silhouettes and industry leading technology, Ben Kona hopes their shorts will be the first men grab from their dresser drawers on beautiful sunny days.
About Ben Kona Apparel
Ben Kona Apparel strives to create the perfect men’s shorts for active outdoor lifestyles, incorporating patented TransDRY® technology and fun, modern, and classic silhouettes. Founded by Stuart Berman, who previously launched a men’s luxury loungewear/sportswear company that was sold in upscale retail stores and featured in trade publications and magazines, Ben Kona is transforming expectations for style and performance in men’s casual clothing. In order to expand their offerings, they are currently seeking additional financial support through IndieGogo. If you’re a fan of their hybrid shorts and want to see more from Ben Kona, head to their IndieGogo campaign page and make a donation.