Boston, MA -- (SBWIRE) -- 04/29/2014 -- In 2013, bleach witnessed negligible growth and reached sales of GTQ138 million. Bleach represented the third largest category of home care in value terms, after laundry care and surface care. Bleach is a very affordable product with a tradition of a wide variety of uses in Guatemala's homes. However, each year more and more consumers transition from bleach to other more specialised products for a variety of cleaning uses. In the laundry category, with the introduction and constant innovation...

Euromonitor International's Bleach in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Bleach market;
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- Use five-year forecasts to assess how the market is predicted to develop.

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