Boston, MA -- (ReleaseWire) -- 06/12/2014 -- Home care in Macedonia grew and diversified over the review period, featuring more advanced products and brands constituting it. Nonetheless, bleach is still widely used in Macedonia although its volume sales declined again mildly in 2013, while unit price hikes kept value growth positive.
Alkaloid AD Skopje, a domestic Macedonian company which offers the popular brand Varakina, continued to dominate bleach in Macedonia in 2013. Varakina increased its brand value share from 70% in 2010 to 73% in 2013, largely as a result of the plunge in sales and production of Snezana bleach, produced by the financially weak and later bankrupt Ohis AD.
Over the forecast period, bleach in Macedonia is expected to achieve a stagnant 1% CAGR at constant 2013 prices and, even more stagnant, negligible volume growth. By 2018, bleach is forecast at constant 2013 prices to achieve value sales of MKD22 million.
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The Bleach in Macedonia market research report includes:
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