Boston, MA -- (ReleaseWire) -- 05/02/2014 -- Henkel halted the production of Neutrex in 2011. The company shipped the last units of its bleach product in 2012. Before leaving the chlorine bleach business, the consumer goods giant only ranked number six in Portugal, behind competitors such as Protect & Gamble, Colgate-Palmolive or even Continente stores' private label product. Henkel's decision was strategic, according to a company source. Henkel decided to focus on more specific products such as colour safe laundry bleach.
Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
View Full Report Details and Table of Contents
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Bleach in France
- Bleach in the United Kingdom
- Bleach in the United States
- Bleach in Germany
- Bleach in Slovakia
- Bleach in Belgium
- Bleach in Germany
- Bleach in Morocco
- Bleach in the Czech Republic
- Bleach in Taiwan