Boston, MA -- (ReleaseWire) -- 06/18/2014 -- Bleach remained under pressure in the Netherlands, posting a stable decline in value and volume sales in 2013. The product continues to be perceived as outdated by Dutch consumers, without any significant innovation or promotion.
Within bleach, Unilever held the largest share in 2013 with its flagship brand, Glorix. Private label ranked second in this category, with Ahold being the leading private label player.
The overall bleach category is expected to continue to decline at stable rates in line with the negative growth of the review period in retail volume terms.
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Netherlands with research from Euromonitor's team of in-country analysts.
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The Bleach in Netherlands market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in Netherlands?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Netherlands?
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Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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