Albany, NY -- (SBWIRE) -- 02/12/2014 -- Governmental pressure on the chocolate industry to make their products healthier or reduce portion sizes is likely to increase given the cost of obesity. A proactive approach in this respect can help brands to stay ahead of the “state stick” and avoid being targeted. This also has the potential to boost their reputation as a responsible brand among consumers.

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Table of Contents

Executive Summary

The market
Figure 1: Brazil retail value sales of chocolate, 2008-18
Market factors
Growing concerns over obesity In Brazil
The aging population
Rising purchasing power
Companies, brands, and innovation
Mondel?z leads the consolidated chocolate market

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Issues in the Market

How can chocolate manufacturers appeal to the older consumer?
Are concerns over obesity likely to limit growth in the market?
What opportunities will the world cup bring to the chocolate market?
How can brands boost brand loyalty among the younger generation?

Trend Application

Trend: Extend My Brand
Trend: Middle-Class Heroes
Mintel Futures: Brand Intervention

Market Drivers

Key points
Most consumers allow themselves unhealthy foods
Figure 7: Attitudes toward food, June 2012
Older consumers have the healthiest diets
Figure 8: Selected attitudes toward healthy eating, by age group, June 2012
Expanding waistlines are a cause for concern
The aging population presents a challenge
Rising purchasing power driving growth of chocolate

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Who’s Innovating?

Key points
NPD activity in chocolate falls to a four-year low
Figure 11: Share of Brazil chocolate confectionery launches, by sub-category, 2013
Figure 12: Share of Brazil chocolate confectionery launches, by sub-category, 2010-13

Market Size and Forecast

Key points
Chocolate sales rise by 69% over 2008-13
Figure 15: Brazil retail volume and value sales of chocolate, 2008-18
The future of the chocolate market
Figure 16: Brazil retail volume sales of chocolate, 2008-18
Figure 17: Brazil retail value sales of chocolate, 2008-18
Factors used in the forecast

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Companies and Products

Mondel?z International, Inc
Company background
Product range and innovation
Marketing and promotion

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