Boston, MA -- (ReleaseWire) -- 02/28/2014 -- Breakfast cereals is set to experience 2% growth in value terms in 2013, despite many threats to this category. Despite the low rate of growth, this category in particular is experiencing a significant threat from private label alternatives, particularly from discounters Lidl and Aldi, which are offering similar products at a lower cost for cash-strapped consumers.
Euromonitor International's Breakfast Cereals in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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