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Breakfast Cereals in Japan - New Market Report

Recently published research from Euromonitor International, "Breakfast Cereals in Japan", is now available at Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 04/16/2014 -- Amid growing awareness of health and wellness among consumers, breakfast cereals continued to grow in 2013 by registering an 8% current value increase. While breakfast cereals had long been perceived as breakfast for children, consumer perception shifted thanks to manufacturers' promotional activities towards the end of the review period. The health benefits of breakfast cereals came to be valued by adult consumers. While consumers increasingly led busier lifestyles, the convenience of...

Euromonitor International's Breakfast Cereals in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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