Boston, MA -- (SBWIRE) -- 06/24/2014 -- Breakfast cereals is expected to record stable growth during 2013, with value sales set to increase by 4% in current terms, a slight decrease on the previous year. Senior consumers continue to provide strong demand for hot cereals, the largest category within breakfast cereals, as they are a good source of nutrients, easily digestible and remain popular. Categories within RTE cereals are also set to experience strong growth and are increasingly seen as popular alternatives to traditional breakfast choices given that they are often healthy and nutritional.

Competitive Landscape

Standard Foods Corp is expected to be the leading company in breakfast cereals in Taiwan in 2013 with an increased value share of 57%. Its Quaker brand features a diverse range of product types in breakfast cereals, including hot cereals, muesli and other RTE cereals. Quaker is known for its long history in the food industry and has had a presence in Taiwan for over 30 years. With its longstanding position in cereals, the successful advertising and innovations for the Quaker brand are helping Standard Foods Corp keep its top position in breakfast cereals in Taiwan and record the biggest increase in value share during the review period.

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Industry Prospects

Value sales of breakfast cereals are expected to slow down to growth at a constant CAGR of 1% over the forecast period. The expected rise in the elderly population does offer growth opportunities in hot cereals. Conversely, low birth rates resulting in fewer children will limit growth in children's breakfast cereals. Nevertheless, breakfast cereals, more fortified and nutritious in nature, will continue to see demand given the trend towards health and wellness.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Breakfast Cereals in Taiwan?
- What are the major brands in Taiwan?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- What are the market opportunities for high fibre products?
- Given mounting concerns over childhood obesity, what does the future hold for children's breakfast cereal?

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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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