Boston, MA -- (SBWIRE) -- 11/19/2014 -- In 2013, Cofix entered the cafs with a revolutionary concept. Cofix, which already has seven branches, is a coffee shop where the whole menu is offered at a fixed price of ILS5. This caused uproar in the coffee community as it forced coffee branches to lower their prices. Consumers became more aware of the high prices at caf?s, and coffee shops such as Cafe Cafe, lowered their prices in order to remain competitive.

Competitive Landscape

Shefa Franchisers Ltd (Aroma Espresso Bar) remains the leading chain, with a 9% share of caf?s/bars value. Aroma Espresso Bar decreased by four outlets from 2012-2013, however grew in value. Shefa Franchisers decreased its share very slightly, due to an increase in competition within caf?s. With the entry of Cofix, Aroma Espresso Bar slightly decreased its coffee prices, which showed a positive impact on consumers.

Industry Prospects

It is expected that prices in caf?s will continue to decrease slightly with the rise in competition and the expansion of Cofix and followers of the fixed NIS5 menu cafes. As price sensitivity becomes apparent among consumers, caf?s/pubs will decrease prices in order to gain customers and increase their market shares.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Caf?s/Bars industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Caf?s/Bars industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafs/Bars in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Caf?s/Bars in Israel?
- What are the major brands in Israel?
- What are the growth prospects for specialist coffee shops in Israel?
- How important are traditional caf?s or bars to the foodservice landscape in Israel?
- How are domestic specialist coffee shop chains fairing against multinational chains?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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