Boston, MA -- (SBWIRE) -- 11/26/2014 -- Cafes/Bars continued to enjoy positive growth rates in consumer food service in 2013. This was mainly driven by the expansion of chained specialist coffee shops and the popularity of these outlets, which attract various audiences. These outlets strive to offer their customers a unique experience while focusing on the quality and offering of their hot drinks ranges and developing new coffee recipes. The performance of Cafes/Bars was stronger in 2013 than the performance witnessed over the review period. However, a large number of smaller independent outlets continued to struggle in a highly competitive environment.

Competitive Landscape

Starbucks continued to lead the Swiss Cafes/Bars category in Switzerland. The company was active in chained specialist coffee shops where it led sales in 2013. It accounted for an 8% of total food service value sales, a performance similar to that of the previous year. The joint second-placed players in the category were McDonald?s and Valora, each posting a value share of 3% in 2013. Villars and Autogrill ranked joint third, each accounting for a 2% value share in 2013.

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Industry Prospects

Over the forecast period, Cafes/Bars is expected to continue to be influenced by consumers seeking to meet their friends for a cup of coffee. In addition, the trend towards coffee-on-the-go offered in specialist coffee shops is also expected to gain importance, as it aligns with consumers hectic lifestyles. As a result, value sales for Cafes/Bars are expected to increase positively in terms of constant 2013 prices over the forecast period. Chained outlets are anticipated to grow faster than independent players over the forecast period, while independent operators are expected to register only marginal growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafes/Bars industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafes/Bars industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafes/Bars in Switzerland market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cafes/Bars in Switzerland?
- What are the major brands in Switzerland?
- What are the growth prospects for specialist coffee shops in Switzerland?
- How important are traditional cafes or bars to the food service landscape in Switzerland?
- How are domestic specialist coffee shop chains fairing against multinational chains?

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