Boston, MA -- (ReleaseWire) -- 07/11/2014 -- Canned/preserved food continues to face pressurefrom frozen and chilled food and suffers from the reputation of being less healthy, as it is rich in sodium and preservatives. However, the most significant competitive advantage of canned vegetables is its attractive price. For example, canned peas and carrots cost around NIS7.00 per 550g compared to frozen packs at NIS19.00 per 800g. Another aspect is that canned vegetables is often used for chilled dishes while frozen vegetables are generally fried or baked and therefore appeal for different uses.
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Neto M E Holdings is set to continue to lead the canned/preserved food category in Israel in 2013, with an anticipated 20% retail value share, which will remain unchanged from the previous year. Neto's leadership endured over the review period thanks to the success of its two leading canned fish brands, Williger and Poseidon. The second ranking brand,Williger,is mainly present in canned/preserved tuna and is in direct competition with leading brand Star-Kist and third-placed Willifood. Poseidon is the fourth-ranked brand, and in addition to tuna, offers a wider variety of canned/preserved fish/seafood, such as sardines and herrings.
Canned/preserved food is expected to witness a slowdown due to the category's saturation and intensifying competition among manufacturers and importers. Over the forecast period, retail volume sales are expected to grow by a CAGR of 2%, compared to a 4% CAGR over the review period. This slowdown will be associated with the category's maturity and lack of innovation, showing similar growth to that of the overall population.
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The Canned/Preserved Food in Israel market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Canned/Preserved Food in Israel?
- What are the major brands in Israel?
- As economic prospects improve, are consumers starting to move away from comparatively inexpensive canned food and back to frozen and chilled processed offerings?
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Product coverage: Canned/Preserved Beans, Canned/Preserved Fish/Seafood, Canned/Preserved Fruit, Canned/Preserved Meat and Meat Products, Canned/Preserved Pasta, Canned/Preserved Ready Meals, Canned/Preserved Soup, Canned/Preserved Tomatoes, Canned/Preserved Vegetables, Other Canned/Preserved Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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