Boston, MA -- (ReleaseWire) -- 02/21/2014 -- The economy in Taiwan remained weak since the 2008/2009 global recession, causing wages to stagnate, while the cost of living in Taiwan increased. As a result, an increasing number of Taiwanese consumers preferred to rent cars when needed for domestic travel rather than bear the long-term costs of owning a car in Taiwan, therefore boosting demand for car rental in Taiwan by 2% in current retail value terms in 2012.
Euromonitor International's Car Rental in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Car Rental by Category, Car Rental by Channel.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Car Rental market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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